source- wikipedia.org
1. Cake Website-personal website
http://www.cakemusic.com/
2. Facebook-social media
https://www.facebook.com/cakemusic
3. Twitter-social media
https://twitter.com/cakemusic
4. Youtube-social media
https://www.youtube.com/watch?v=g6ECd-Lcx7w
5. Podcast on NPR
http://www.npr.org/templates/story/story.php?storyId=4482730
Their twitter page has 15,400 followers
Their target audience seems to be middle aged people who enjoy older Americana music, such as country and jazz. Their album artwork is similar to advertisement art from the 50s and 60s. They appeal to people who like being "out of style". I believe they are using Web 2.0 effectively because they have many different links to different sites.
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