1. Cake Website-personal website
2. Facebook-social media
3. Twitter-social media
4. Youtube-social media
5. Podcast on NPR
Their twitter page has 15,400 followers
Their target audience seems to be middle aged people who enjoy older Americana music, such as country and jazz. Their album artwork is similar to advertisement art from the 50s and 60s. They appeal to people who like being "out of style". I believe they are using Web 2.0 effectively because they have many different links to different sites.